30 Days to Building Your Doula Business
A free email series for doulas who know how to support birth but are not sure how to run the business side.
Send me the free seriesYour first email arrives within a few minutes.
The part nobody trained you for
The birth work is rarely what trips people up. It is the business part.
The EIN. The pricing. The contract. Finding clients. Knowing what to say when someone finally books a consultation. Most doula trainings skip all of it, and it is the exact part that keeps capable doulas from ever taking a client.
I built this series to fill that gap. Over about a month, you will get 16 short emails that walk you through setting up your practice one step at a time. No overwhelm, no jargon, no cost.
Start the free seriesWhat is inside
Week 1: Get started with confidence
- The many ways to work as a doula, so you can pick what fits your life
- Moving past imposter syndrome and the "am I really ready" feeling
- Whether you need to see a birth before you begin
Week 2: Set up the business
- Getting your EIN and a business bank account
- NPI numbers and the insurance question
- HSA, FSA, and getting listed with Carrot
- Why you need a contract, even when the birth is free
Week 3: Find and book clients
- Where doula clients actually come from
- Getting visible in your own community without a big budget
- Your one-liner: how to explain what you do in a sentence
- The consultation, and the follow-up that keeps you from getting ghosted
Week 4: Price it, protect it, and stay in it
- Pricing without panic
- Why you need a backup doula, even now
- Boundaries that keep you from burning out
- Where to go from here
Who this is for
- You are thinking about doula training and want to know what the business really involves before you commit.
- You just finished training and have no idea what to do first.
- You have taken a client or two and feel like you are guessing your way through everything that is not the birth itself.
If any of those sound like you, you are in the right place.
Yes, send it to meHow it works
- It is free. No catch, no upsell wall.
- You will get about 16 emails over roughly a month.
- Read them whenever you have a few minutes. Each one ends with one small, doable step.
- Unsubscribe any time, though I hope you will stay.
A little about me
I am Robin Elise Weiss. I have attended more than 1,500 births and trained over 10,000 doulas.
I teach the business side because I have watched too many good doulas walk away, not for lack of skill, but for lack of a clear path. This series is the path I wish someone had handed me when I started.
You will not be doing this alone
When you sign up, you are also welcome in my free Facebook group, Doula Office Hours: Grow Your Doula Business.
It is where doulas from all walks of life ask questions, share what is working, and cheer each other on. There is rarely one right way to do this work, and the group reflects that.
Questions doulas ask before signing up
Is it really free?
Yes. Every email, no cost.
Do I need to be certified or trained already?
No. The series works whether you are still deciding, in the middle of training, or newly certified.
How often will I hear from you?
Roughly every couple of days for about a month. After that, you will get my regular newsletter if you want to keep in touch.
I am not in the United States. Is this still useful?
Much of it applies anywhere. A few pieces, like EINs, NPIs, and US insurance, are specific to the States, and I will say so when they come up.
Will you share or sell my email?
Never.
Ready to start?
You support families through one of the biggest days of their lives. You deserve a business that supports you back.
Your first email lands within a few minutes.